Competitor discovery
Direct competitors, indirect competitors, and substitute solutions are separated, with a reason for each selection.
Generate a positioning report from one product input
Use the form to describe your product. Add competitors only if you already know them. The result stays structured so you can edit competitors, scores, or assumptions and rerun the analysis.
Agent-backed strategy analysis
What the agent produces
APPEALS scoring
The eight APPEALS dimensions are scored on a relative 1-5 scale and annotated with evidence and confidence.
Strategic value curve
The scoring table becomes a curve so gaps, overinvestment, and distinctive positions are visible.
When the report is useful
You have a product idea or live product but cannot explain why users should choose it.
Competitors look similar on the surface, and you need a sharper comparison than feature lists.
You want to decide whether to compete on price, ease of use, trust, distribution, or a narrower segment.
You are rewriting landing page copy and need the messaging to match an actual strategic choice.
Evidence and confidence are first-class
Competitors are not just listed; the report explains whether each is a direct competitor, indirect competitor, or substitute.
Weak public signals remain visible as low-confidence assumptions instead of being hidden as certainty.
Growth recommendations name the APPEALS dimensions they should change, so advice stays inspectable.
How to iterate
Replace a discovered competitor with a competitor you care about and regenerate.
Challenge a weak score by adding evidence in the product description or competitor field.
Use the next actions as validation tasks: landing page test, pricing interview, or segment comparison.
How to run a positioning pass
Paste a name, URL, or one clear sentence. Competitors and market context are optional.
Product positioning analyzer FAQs
Treat the report as a research-backed working model, then validate risky claims with users and market data.
Can I start without competitors?
Yes. Competitor input is an enhancement, not a gate. If you leave it blank, the agent discovers direct competitors, indirect competitors, and substitutes, then explains why each was selected.
What is APPEALS?
APPEALS compares products across Price, Availability, Packaging, Performance, Ease of Use, Assurance, Life-cycle Cost, and Social Acceptance. The scores are strategic comparisons, not lab measurements.
Is the strategic curve final truth?
No. It is a research-backed working model. Use it to see assumptions, gaps, and differentiation bets, then validate the risky parts with users and market data.
Why not use the existing competitor analysis tool?
The existing tool profiles one competitor URL. This tool starts from your own product, discovers the competitive set, scores APPEALS across all players, and turns the result into positioning and growth choices.