Updated regularlyEditorially reviewed

MarketingExamples

Real growth stories. Practical lessons for your next move.

See how products win users, how campaigns gain traction, and which ideas could work for your business.

Browse case studies ↓

Notion

Templates

From a niche tool to 100 million users: what can we learn from Notion’s growth?

outbid.lol

How a paid leaderboard drew 6.28 million views: Outbid’s rise and what came next

Concept illustration: a user’s puzzle piece does not fit a software doorway.

Where is the friction?

Low SaaS conversion: should you fix onboarding or rethink your audience?

CASE STUDIES

Find a case for your next challenge

7 cases

Notion

Templates

NotionGrowth story

From a niche tool to 100 million users: what can we learn from Notion’s growth?

Word of mouthRead case study

outbid.lol

OutbidCampaign breakdown

How a paid leaderboard drew 6.28 million views: Outbid’s rise and what came next

Word of mouthRead case study

Where is the friction?

SaaSGrowth diagnosis

Low SaaS conversion: should you fix onboarding or rethink your audience?

ConversionRead case study

Official FigJam launch image: teammates discuss on one board using notes, cursors and reactions.

FigmaGrowth story

How did Figma turn a design tool into a place for the whole team to work?

Team adoptionRead case study

Concept illustration: a user leaves with a reward while the software workspace stays unused.

AI toolsGrowth diagnosis

How can free trials and referral rewards bring in users who stay?

ConversionRead case study

Concept illustration: a scale weighs potential customers against the resources needed to serve them.

Free plansGrowth diagnosis

How can a free plan bring in customers without letting costs run out of control?

Word of mouthRead case study

Collage of Marc’s body sponsorships, a sponsored dress, and laptop sticker ads

Ad experimentsCampaign breakdown

The world is one big ad space—even selling the space can become an ad

Buzz marketingRead case study

COLLECTIONS

Explore a growth challenge from different angles

Someone shares work created in a product, and friends view it on their phones.

01 / Word of mouth

What makes people share a product?

Explore what turns a product experience into something worth sharing.

01Notion’s growth story 02Outbid: beyond the buzz

A person studies a conversion funnel on a laptop to understand where users drop off.

02 / Conversion & retention

Why don’t users stay?

Find what keeps users from coming back.

01Diagnose SaaS conversion

More collections coming: First users · Content growth · New markets