Positioning and audience
Verify a one-line value proposition, a specific ICP scenario, and a clear difference from alternatives.
Tool task
Use this 9-point go-to-market checklist to find the launch gaps worth closing before you invest in outreach, content, or ads.
Mark what is true today. The score flags gaps to close; it does not guarantee a successful launch.
Check each item. Unchecked rows become your next GTM sprint backlog.
This is a focused pre-launch check, not a full go-to-market plan. Each group maps directly to the items above.
Verify a one-line value proposition, a specific ICP scenario, and a clear difference from alternatives.
Confirm one or two primary channels, a single landing-page CTA, and reusable promotion material.
Define the stage metric, distinguish traffic sources, and schedule a review within two weeks of launch.
The result is deliberately small: use it to decide which gap to close first, whether to run a limited test, or whether a bigger promotion should wait.
The score summarizes completion across nine checks. It helps you choose the scope of your next move, not predict demand or revenue.
Close positioning and ICP gaps before external promotion. A clearer message is more useful than adding more channels.
Run a limited pilot on a primary channel while you finish the missing assets and measurement basics.
Increase investment gradually, keep source tracking in place, and use the planned review to adapt the next cycle.
Use it at a decision point—not as a substitute for customer research, product QA, or a channel-specific launch plan.
Before a first public launch, when the product is built but the message, channel focus, or measurement plan is still unclear.
Before paid ads or outbound, when you need to decide whether the landing page, promotion assets, and source tracking are ready.
Before a small channel experiment, when a founder and growth lead need one shared view of the launch gaps.
After an early launch, when you need to schedule a short review and turn what you learn into the next GTM sprint.
A checked box means that one planning condition is in place. It is not evidence that the product, market response, or channel execution is ready.
A go-to-market readiness checklist is a short pre-launch review of the conditions needed to promote a product responsibly. This one checks positioning, channels and launch assets, plus the measurement and review loop you need to learn after launch.
The nine checks cover a one-line value proposition, a specific ICP, differentiation, one or two primary channels, a landing-page CTA, reusable promotion material, a stage metric, source tracking, and a post-launch review date.
With 0–3 checks complete, close positioning and ICP gaps before promotion. With 4–6 checks complete, keep the test small: use one primary channel while you finish missing assets and measurement. Turn the unchecked rows into concrete sprint tasks, then re-check.
No. A high score means the nine planning conditions are in place. You still need product-quality, compliance, channel-policy, creative, and customer-response review before committing significant budget or treating a launch as successful.
This page keeps the nine shared checks fixed so that small teams can make a quick comparison. Add team- or launch-specific checks to your sprint backlog after you complete the common baseline.
No. The score is calculated in the browser from the boxes you check on this page. No API call is needed to calculate the current readiness score.
After the basics are in place, choose one channel to test first—or return here after you close the gaps. Neither step replaces customer validation.